The Designer

People wear Pierre Garroudi’s clothes to make a statement and to communicate their inner feelings. He is exceptionally responsive to contemporary trends and its futuristic interpretation. He loves to disrupt the codes by which clothes made their appeal; by rethinking the glamorous signals sent out by their external appearance; by redefining their relationship with the male or female body; and finally, reinterpreting the respective contributions of beauty and ugliness, past and future, memory and modernity. Garroudi invests his silhouette with a sense of the future, that recognize no boundaries. His style is ageless and timeless.

Even though he was born in Iran, Pierre Garroudi has lived most of his life outside of his birthplace. He is a citizen of the world with no boundary to any specific country. He has held fashion shows in New York and Paris, and soon London.

Garroudi plays with an explosive mixture of sizzling high tension promiscuities, each sex invited to explore and exploit, play with and enjoy its own and the other’s clichés. Pierre Garroudi astonishes us with his inventiveness, energy and ability to have fun.

He is first and foremost an artist. In the near future he will show the world his ideas and creations in lights, furniture, interiors, industrial design and paintings.

He certainly is a compulsive artist and can instantly give you a design or idea.

The Store

Pierre is currently moving his shop from Soho, New York City to London. There are two other locations in Shanghai, at Ganghui Plaza and Parkson.